Our pricing takes into consideration the product chosen, the length and the weight (number of taxis) of the campaign and, to a lesser extent, the location.
We don’t have an ‘out of the box’ offering – each campaign is tailored to our clients’ requirements and as such, we don’t have a standard rate card. However, prices are standard across most of the major, key cities in the UK and prices may vary slightly for smaller towns and cities.
To better understand how we structure our pricing, see the below for some of the main variables that must be taken into consideration when costing a campaign:
Taxi Advertising format
We have a range of Taxi Advertising formats to choose from, each with its own costs. Fully Liveried taxis will have a different cost associated to them than Supersides or Interiors. The best format for you depends on your campaign objectives and budget.
Naturally, the duration of your campaign is a big factor in the cost. Our clients can run campaigns for just a few weeks or for several months at a time. The longer the campaign, the more exposure for your brand.
This refers to the number of cabs showcasing your Taxi Advertising campaign. From single Black Cabs to fleets of several hundred, we can accommodate campaigns of all sizes. This is one of the biggest considerations when planning your campaign.
Pricing in major cities across the UK is reatively uniformed, but there may be slight variations for smaller towns and cities.
We have helped amplify Taxi Advertising campaigns with PR events to help maximise the impact of the whole campaign. From creating photo opportunities to securing coverage in the press, this additional service will factor into the cost of your campaign.
Some clients don’t have designated design resource, so the team at Taxiadvertising.com can help advise on the design aspects of your campaign.
We are happy to supply you with range of options and quotations once we better understand your specific needs, so please get in touch with Taxiadvertising.com today to discuss your brief.