ProductSuperside Taxis, Interior tip-up seats
The short term Superside Taxi Advertising campaign was to raise awareness of the Kweek Week brand in Central London ad to get Londoners to use the site to plan their leisure activities. The taxis were all fitted with interior tip-up seat advertisements which had a discount code to redeem on the Kweek Week site. A great example of combining exterior broadcast with passenger engagement.
For more information on Kweek Week click here.