Rightmove, the UK’s number one property website, is launching an advertising campaign that invites home-movers to find their happy.
We are delighted to announce that Taxiadvertising.com will be supplying the branded taxis for this major campaign.
The creative draws on the fact that every home-mover looks for different things to make them happy, whether that’s a shorter commute to work, more space for the kids or a sea view.
The cross-platform campaign sees Rightmove appear on TV, outdoor advertising including bus shelters and branded London taxis, supplied by Taxiadvertising.com, London Underground advertising and online and mobile advertising. The campaign will also be supported with PR and social media.
The Head of Marketing at Rightmove, commented: “We know from engaging with the biggest UK home-moving audience on Rightmove that ‘happy’ means something very different to each of them. Through our social channels we often have people sharing properties that they would be really happy to live in, and telling us when they manage to find the one they really want. Our aim is for the campaign to resonate with people whatever they’re looking for, from first-time buyers and down-sizers to re-locators and renters.
“For those actively house-hunting it could give them a glimpse into what the future holds when they find their happy, and for others it may inspire them to think about selling up and moving on. One of the things we often hear from agents when they conduct successful viewings is a buyer saying they think they could be happy living in that property, and so we hope our advertisers connect with the campaign and that they benefit from the buzz it creates with the home-moving public.”
Rightmove currently attracts over 80 million visits per month and has recently introduced bigger images on the desktop and mobile sites, a new broadband tool to show speed and availability, new apps for the Windows Phone and tablet and updated apps for iPhone, iPad, Android and Kindle as mobile traffic increases rapidly.
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