09 May 2013

The arrival of 4G Wi-Fi Taxis

Taxiadvertising.com now offer 4G Fully Liveried Taxis. These premium taxis offer advertisers all of the benefits of traditional branded taxis, combined with passengers having access to FREE high speed 4G connection to the internet as they sit in our taxi Wi- Fi hotspots.

But, the benefits to advertisers are that passengers must watch a an advert prior to browsing the internet using the superfast 4G connection. The service offers consumers a value exchange by forcing users to watch or interact with an advert prior to accessing free Wi-Fi. Brands can now make mobile advertising more effective.

Simple “sponsoring” of a Wi-Fi connection does not give brands such a great return on investment. Our “narrowcast” advertising offers far more to brands.

Advertisers have the opportunity to target ABC1 taxi passengers in the comfort and safety of a London taxi and can therefore benefit from a brand new narrowcast branding opportunity to a highly desirable ABC1 audience. Our unique adverts for access model which 84.2% of mobile users prefer over paid for Wi-Fi* guarantees impressions for your brand.

These premium taxis offer advertisers all of the benefits of traditional exterior branding with the addition of narrowcast advertising targeting passengers in a captive environment.

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