12 April 2013

Canterbury England Sevens kit launch

Canterbury and the Rugby Football Union today unveiled the new England Sevens home and alternate shirts at Twickenham stadium together with the fantastic Fully Liveried branded taxis. The vibrant alternate and the more classic home shirt are expected to spark debate among fans to support Team Home or Team Away.

The Team Home and Team Away branded taxis were provided by Taxiadvertising.com for the launch of the kits. The taxis can be seen on the streets of London leading up to the event in May.

Launched by members of the England Men’s and Women’s teams, the shirts will be worn for the first time at the Marriott London Sevens, the last tournament of the 2012-13 IRB HSBC Sevens World Series taking place at Twickenham in May.

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To mark the unveiling of the new shirts, and to recognise the very different design styles, Canterbury has launched its ‘Home or Away’ campaign, which asks fans to pledge their allegiance to the home or alternate shirt by voting on www.canterbury.com/England or tweeting their preference with #HomeorAway to @canterburyNZ.

Canterbury will also be unleashing seven ‘Home or Away’ taxis, which will be wrapped in the design of the shirts on the capital. Rugby fans are challenged to spot the taxis, take a photo and send to Canterbury via Twitter or Instagram tagged with #HomeorAway or email to homeoraway@canterbury.com. All photos received will automatically win a prize, from money off vouchers to a new England Sevens shirt to tickets to the Marriott London Sevens.

Chris Stephenson, Canterbury CEO said: “Sevens is becoming one of the fastest growing sports, and has appeal to a wide audience. With this in mind, we have crafted two very special shirts, representing a home and alternate proposition. The Marriott London Sevens is only a month away, which I’m sure will exceed the record breaking crowds of last year. We are keen to get the fans ready for the event, indulge in the atmosphere and decorate the whole of Twickenham in either Team Home or Team Away.”

To celebrate the launch of the shirts Canterbury has also released a new Lego video depicting a race through London between Team Home and Team Away to make it to Twickenham for the England Sevens photo call. The Team Home video can be viewed at http://youtu.be/SMnG1Awg1BE and the Team Away video can be seen http://youtu.be/4m91urzgj_Q.

Sophie Goldschmidt, Chief Commercial Officer, RFU commented: “It’s fantastic that Canterbury is launching a campaign to generate excitement and debate amongst fans for the new England Sevens kit. As we get closer to the Marriott London Sevens at Twickenham in May, we hope the country will get behind the team and vote for Team Home or Team Away.”

The final tournament of the IRB HSBC Sevens World Series is the ninth tournament of the series that has already been hosted in Australia, the United Arab Emirates, South Africa, New Zealand, the United States, Hong Kong and Japan. The Glasgow Sevens will take place on 5th and 6th May but the shirt will not be seen on the pitch until the Marriot London Sevens on 11th and 12th May.

The home and alternate shirts will be available in the ever-popular ‘Pro’ replica jerseys and the team version, available for pre-order on 11th April and go on general sale on the 25th April, retailing at £55 each on www.canterbury.com and www.rfudirect.com.

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